The agency’s first priority project concerned visual identity. It was important to modernise the logo while preserving the basic identity. A makeover for the logo then, working carefully to balance two languages (Arabic and French). We created an institutional film to develop recognition for the Foundation and increase public awareness. Warm and dynamic, the film presented the activities and missions of the Foundation. The reward: the film was shown in 2011 in New York, during the 66th General Assembly of the United Nations.
Organisation of the Foundation’s general assemblies, press relations management in the context of its participation in major international events, concept and composition of balance sheets and activity reports, redesigning the website, creating content and managing social media networks; A3 Communication accompanied the Foundation in every aspect of their communication, ensuring harmony and coherence throughout all public statements and appearances.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
CCME: HIGHLIGHTING THE MISSION OF THE COUNCIL OF THE MOROCCAN COMMUNITY ABROAD The Council of the Moroccan Community Abroad is an advisory institution in charge of monitoring and assessing public policies of the Kingdom and how they affect emigrant nationals, in order to guarantee their rights and encourage their participation in the political, economic, cultural and social development of the nati...
PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...
A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate thi...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
