As a committed social actor, INWI launched Dir iddik, a solidarity initiative that connects associations with volunteers through a dedicated internet platform. The challenge was to reach out to volunteers eager to give their time to contribute to positive transformation in society. Launched over ten years ago, Dir iddik now boasts hundreds of solidarity and citizen-centric actions throughout the country. Building on its success, Dir iddik benefits from an excellent reputation in public opinion, and is sponsored by the famous actor, Rachid El Ouali.
A3 Communication provided support for the Dir iddik programme with the organisation of the 2011, 2012, and 2013 editions. Preselection of associations, management of material and human needs, logistics management for volunteers, organisation of a comedy show, and press and public relations management were the principal missions entrusted to the agency. More than 3000 volunteers—working to benefit approximately 20 associations—participated in these events. utour de 20 associations ont participé à ces évènements.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
CCME: HIGHLIGHTING THE MISSION OF THE COUNCIL OF THE MOROCCAN COMMUNITY ABROAD The Council of the Moroccan Community Abroad is an advisory institution in charge of monitoring and assessing public policies of the Kingdom and how they affect emigrant nationals, in order to guarantee their rights and encourage their participation in the political, economic, cultural and social development of the nati...
CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internat...
Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
