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INWI DIR IDDIK

INWI DIR IDDIK

INWI is a historical global operator, offering state-of-the-art telecommunications solutions, digital solutions and other services to business. INWI is known for having contributed to the democratisation of telecommunications usage by opening access to all. The firm has also mobilised and committed action in favour of the nation’s digital inclusion as well as its social and economic development.

Dir iddik by INWI: supporting solidarity and civic commitment

Dir iddik: solidarity in action

As a committed social actor, INWI launched Dir iddik, a solidarity initiative that connects associations with volunteers through a dedicated internet platform. The challenge was to reach out to volunteers eager to give their time to contribute to positive transformation in society. Launched over ten years ago, Dir iddik now boasts hundreds of solidarity and citizen-centric actions throughout the country. Building on its success, Dir iddik benefits from an excellent reputation in public opinion, and is sponsored by the famous actor, Rachid El Ouali.

Global support

A3 Communication provided support for the Dir iddik programme with the organisation of the 2011, 2012, and 2013 editions. Preselection of associations, management of material and human needs, logistics management for volunteers, organisation of a comedy show, and press and public relations management were the principal missions entrusted to the agency. More than 3000 volunteers—working to benefit approximately 20 associations—participated in these events. utour de 20 associations ont participé à ces évènements.

References

Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...

SANOFI

SANOFI

Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff...

RICHBOND

RICHBOND

A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate thi...