As a committed social actor, INWI launched Dir iddik, a solidarity initiative that connects associations with volunteers through a dedicated internet platform. The challenge was to reach out to volunteers eager to give their time to contribute to positive transformation in society. Launched over ten years ago, Dir iddik now boasts hundreds of solidarity and citizen-centric actions throughout the country. Building on its success, Dir iddik benefits from an excellent reputation in public opinion, and is sponsored by the famous actor, Rachid El Ouali.
A3 Communication provided support for the Dir iddik programme with the organisation of the 2011, 2012, and 2013 editions. Preselection of associations, management of material and human needs, logistics management for volunteers, organisation of a comedy show, and press and public relations management were the principal missions entrusted to the agency. More than 3000 volunteers—working to benefit approximately 20 associations—participated in these events. utour de 20 associations ont participé à ces évènements.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
EUROPEAN FILM WEEK: THE PLACE TO BE FOR MOROCCAN FILM BUFFS European Film Week, organised in Morocco since 1991 by the European Union, has become a not-to-be-missed event on the calendar of Moroccan cinema fans. This event aims to initiate the Moroccan public to independent European film, introducing them to classic works and established filmmakers. It is also a means to raise awareness about Euro...
AÏCHA DES GAZELLES TROPHY : THE FEMININE PROVIDES STRENGTH The Aïcha des Gazelles Trophy is a totally unique event: the only 100% female off-road rally in the world. Bringing together women of all ages, nationalities, and backgrounds, this rally is truly a human and universal adventure. Founded in 1990, the Rally developed an original vision for automobile competitions, built around a single inn...
TV5 MONDE DIVERSIFIES AND LAUNCHES ITS YOUTH CHANNEL TV5 Monde is a public audio-visual service that regroups 8 general-interest, cultural, francophone and thematic channels. Their mission is to promote the French language and francophone creation, as well as offering reliable international information. Now, to diversify its portfolio, TV5 Monde has created a channel especially devoted to kids: Ti...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
