The great original concept of the Chellah Jazz Festival—and the driving force behind its success and renown—is the one-of-a-kind meeting of jazz musicians from Europe and the artists of Morocco. These encounters produce a new jazz: stunning, surprising, and totally original. Each musician brings his or her own personal touch, identity, and colour. They join forces to create a magical, astonishing musical happening. Over the course of fusion sessions, these artists release the creative power of jazz, revealing their extraordinary talent for improvisation.
For its 2022 edition, the Chellah Jazz Festival put forward a new form of artistic programming with the goal to reach the European Union’s core target audience: the youth of Morocco. In addition to its mission of communications organisation and management, A3 Communication tackled a global programme revision. Our principal strategic orientations included curating younger artists, increasing the presence of women musicians with a significant following, and editing concert times to allow for more fusion performances, much appreciated by younger audiences. The edition was received with great acclaim, attracting crowds of no less than 6500 spectators over the 5 nights of the Festival.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
JEAN-MICHEL JARRE IN CONCERT FOR UNESCO A3 Communication, driven by its commitment to culture as a vector of social emancipation and integration, wields recognised expertise in all aspects of cultural event organisation. On behalf of UNESCO and in favour of an environmental conservancy initiative, the agency took on the organisation of a truly exceptional concert. The 2006 concert, “Water for Li...
1200 YEARS IN THE CITY OF FEZ – 2008 A FESTIVE AND FABULOUS CELEBRATION Fez, the historic imperial city founded by Moulay Idriss II in 808 AD, celebrated its 1200th anniversary in 2008. For this exceptional occasion, the organisation of festivities was entrusted to A3 Communication. A thrilling show, “The Harmonic Square”, was performed outdoors on one of the city’s most mythical squares. ...
PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
