The great original concept of the Chellah Jazz Festival—and the driving force behind its success and renown—is the one-of-a-kind meeting of jazz musicians from Europe and the artists of Morocco. These encounters produce a new jazz: stunning, surprising, and totally original. Each musician brings his or her own personal touch, identity, and colour. They join forces to create a magical, astonishing musical happening. Over the course of fusion sessions, these artists release the creative power of jazz, revealing their extraordinary talent for improvisation.
For its 2022 edition, the Chellah Jazz Festival put forward a new form of artistic programming with the goal to reach the European Union’s core target audience: the youth of Morocco. In addition to its mission of communications organisation and management, A3 Communication tackled a global programme revision. Our principal strategic orientations included curating younger artists, increasing the presence of women musicians with a significant following, and editing concert times to allow for more fusion performances, much appreciated by younger audiences. The edition was received with great acclaim, attracting crowds of no less than 6500 spectators over the 5 nights of the Festival.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
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