On the occasion of the 40th anniversary of Earth Day, Morocco was the scene of an exceptional celebration held April 17-24, 2010. Along with Washington DC, New York, Mumbai, Rome and Shanghai, Rabat was selected to raise the bar for this major global event. The day’s programme included the mobilisation of citizens who contributed to reach the goal of “One Billion Acts of Green”, highlighting the initiatives of all societal stakeholders, and commemorating this very special Earth Day 2010.
A3 Communication was mandated to organise all management operations of the Earth Day event. A rich programme—including concerts, exhibitions, and symposia—was designed and put into action. In addition to organising the event, the agency designed a massive publicity campaign across television, radio, and print media. In total, the communication plan expanded to include 2000 television adverts in Arabic, Amazigh dialect and French on 9 channels; 3500 messages broadcast over 12 radio stations in Arabic, Amazigh dialect and French, and 200 press reports across 16 daily newspapers and 10 weekly magazines.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...
The first fair in Africa and one of the most important in the world, the International Agricultural Exhibition in Morocco (SIAM) was created in 2006 under the initiative of His Majesty King Mohammed VI. The ambition of the exhibition is powerful and strategic: to actively contribute to the development of Moroccan and African agriculture. To take on this challenge, the exhibition has been structure...
PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
