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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

GNAOUA FESTIVAL

GNAOUA FESTIVAL

Created in 1998 by the A3 Communication Agency, the Essaouira Gnaoua and World Music Festival is produced and organised by the agency to this day. Since its creation, the Festival’s success has been skyrocketed from edition to edition, attracting more Gnaoua and fusion fans from around the world. The Festival has thus cast a spotlight on this rich popular culture, deeply rooted in African tradit...

BOMBARDIER TRANSPORT

BOMBARDIER TRANSPORT

BOMBARDIER TRANSPORT: RAISING BRAND AWARENESS Bombardier Transport, the global leader in the manufacture and maintenance of railway equipment, is active in more than 25 countries around the world, including Morocco. To strengthen its local presence, the company relied upon our agency’s expertise to manage all press relations. From strategic planning to the design and distribution of press relati...

CGEM

CGEM

CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internat...