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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

CGEM

CGEM

CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internat...

Marrakech International Film Festival

Marrakech International Film Festival

The Marrakech International Film Festival was created in 2001 by His Majesty King Mohammed VI to promote and develop the cinematic arts and industry in Morocco. Over twenty years after its creation, FIFM is firmly established as one of the most anticipated international events dedicated to film, attracting both international and Moroccan audiences with a reputation that extends well beyond the Kin...

SIDI ALI BLED EL FEN

SIDI ALI BLED EL FEN

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...