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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

Maroc Telecom

Maroc Telecom

MAROC TELECOM: STRENGTHENING INFLUENCE, MAINTAINING LEADERSHIP The national leader and historic operator of the telecommunications sector, Maroc Telecom (Itissalat Al-Maghrib) has helped shape the landscape of telecommunications in Morocco. The company’s strategic orientations are focussed primarily upon strengthening its leadership in Morocco, developing its subsidiaries in sub-Saharan Africa, ...

VINCI

VINCI

VINCI: CONSOLIDATING BRAND REPUTATION The French company Vinci is a global leader in the areas of concessions, energy and construction. The company’s ambition is to improve the daily lives and mobility of people. Present in over 120 countries including Morocco, Vinci engaged A3 Communication to accompany the development and consolidation of its brand reputation. Among the wide range of missions ...

SANOFI

SANOFI

Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff...