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RICHBOND

RICHBOND

A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE
The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate this fiftieth anniversary, the group turned to the A3 Communication agency. In addition to organising the gala evening, an event website was created especially for the occasion. The agency also designed and rolled out a massive institutional campaign across multiple outlets, as well as the press relations campaign. 

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

SIDI ALI BLED EL FEN

SIDI ALI BLED EL FEN

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...

INWI DIR IDDIK

INWI DIR IDDIK

INWI is a historical global operator, offering state-of-the-art telecommunications solutions, digital solutions and other services to business. INWI is known for having contributed to the democratisation of telecommunications usage by opening access to all. The firm has also mobilised and committed action in favour of the nation’s digital inclusion as well as its social and economic development....

PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...