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SANOFI

SANOFI

Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff of 250 team members.

Sanofi reinforces its positions in Morocco

A launch in grand style

In 2013, in the context of its activities in Morocco, Sanofi inaugurated its largest African logistics platform in Casablanca, representing an investment of 20 million euros. To mark this milestone, the company entrusted A3 Communication with the event’s organisation: staging, programming festive and artistic animations, logistics and technical management, and press and public relations management.

An optimal influence strategy

To bring the festivities to a close, a full press conference rounded off the event. Bringing together 750 collaborators and guests as well as Sanofi’s Global CEO, Mr. Christopher A. Viehbacher, the Minister of Health, and the President of CGEM. More than 70 media outlets were present, ensuring substantial media coverage for this important event.

References

Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

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