The 15th edition of SIAM was keenly anticipated, as the three previous years’ editions had been suspended due to Covid-19. Though the pandemic has profoundly changed the way we live and our consumer habits, this new edition of SIAM highlighted a central and essential subject: humanity and the development of sustainable agriculture. Conceived around the theme of “Green Generation: for sustainable food sovereignty”, the exhibition organised 40 conferences and occupied 18 hectares including 11 hectares of covered space, welcoming more than 900,000 visitors, 30 ministers, 1400 exhibitors, and 600 experts from 70 participating countries.
Recognised around the world for the quality of its national as well as international exhibitors and visitors, SIAM is truly a crossroads for BtoB meetings and exchanges, and a catalyst space for business. For 5 consecutive days, regional Moroccan products are featured, and each sector takes responsibility for promoting its activities. For this 15th edition, a new pavilion was created to highlight 30 national and international start-ups. Indeed, technological innovation has become indispensable to the development of a Moroccan and African agriculture that is intelligent, effective, and sustainable.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...
ENTREPRENEURSHIP SUMMIT : PROMOTING ENTREPRENEURSHIP Created at the initiative of former American president Barack Obama, the Global Entrepreneurship Summit is organised each year by the United States in partnership with foreign host governments. The leitmotiv of the Summit: to promote entrepreneurship, notably among young people and women, and to encourage start-up development. For its 5th editio...
DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reache...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
