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SIDI ALI BLED EL FEN

SIDI ALI BLED EL FEN

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote the arts, by providing support to emerging young Moroccan talents.

Bled el fen by Sidi Ali: an artistic celebration of Morocco

Promoting national Moroccan heritage

To pay tribute to Morocco and promote its rich heritage, Sidi Ali selected six young Moroccan artists from diverse artistic backgrounds (illustration, 3D design, graffiti, drawing, collage). Thanks to their creative intervention, nine 33 cl bottles of Sidi Ali were transformed into collectibles, incarnating each of the different regions across the Kingdom: Tafoughalt, Chefchaouen, Assilah, Jbel Hebri, Aguelmam Azegza, Ksar Aït Benhaddou, Essaouira, Legzira, and Dakhla.

A spectacular event

Leading up to the launch of this limited-edition series, Sidi Ali organised a unique experiential event around the concept of “Bled el fen”. With the support of the A3 Communication agency, a pop-up museum was installed inside the Casablanca Mechouar. Several animations inspired by the 9 chosen regions took place within this space. The winds of Dakhla associated with sounds of its waves, artistic Assilah with its colours and forms, the famous steps of Chefchaouen like an invitation to take a selfie, Essaouira and its rhythms of crotals and guembri…represent a few of the installations imagined by the artistic directors of A3 Communication.

References

Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

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