To pay tribute to Morocco and promote its rich heritage, Sidi Ali selected six young Moroccan artists from diverse artistic backgrounds (illustration, 3D design, graffiti, drawing, collage). Thanks to their creative intervention, nine 33 cl bottles of Sidi Ali were transformed into collectibles, incarnating each of the different regions across the Kingdom: Tafoughalt, Chefchaouen, Assilah, Jbel Hebri, Aguelmam Azegza, Ksar Aït Benhaddou, Essaouira, Legzira, and Dakhla.
Leading up to the launch of this limited-edition series, Sidi Ali organised a unique experiential event around the concept of “Bled el fen”. With the support of the A3 Communication agency, a pop-up museum was installed inside the Casablanca Mechouar. Several animations inspired by the 9 chosen regions took place within this space. The winds of Dakhla associated with sounds of its waves, artistic Assilah with its colours and forms, the famous steps of Chefchaouen like an invitation to take a selfie, Essaouira and its rhythms of crotals and guembri…represent a few of the installations imagined by the artistic directors of A3 Communication.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
TV5 MONDE DIVERSIFIES AND LAUNCHES ITS YOUTH CHANNEL TV5 Monde is a public audio-visual service that regroups 8 general-interest, cultural, francophone and thematic channels. Their mission is to promote the French language and francophone creation, as well as offering reliable international information. Now, to diversify its portfolio, TV5 Monde has created a channel especially devoted to kids: Ti...
A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate thi...
The Lalla Salma Foundation for the Prevention and Treatment of Cancers was founded in 2005. Since then, the foundation strives to make cancer a priority in Morocco’s public health sector. Created at the initiative of Her Royal Highness Princess Lalla Salma, the Foundation acts in favour of improved patient care, promotes prevention and provides support for scientific research by building partner...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
