On the occasion of the 40th anniversary of Earth Day, Morocco was the scene of an exceptional celebration held April 17-24, 2010. Along with Washington DC, New York, Mumbai, Rome and Shanghai, Rabat was selected to raise the bar for this major global event. The day’s programme included the mobilisation of citizens who contributed to reach the goal of “One Billion Acts of Green”, highlighting the initiatives of all societal stakeholders, and commemorating this very special Earth Day 2010.
A3 Communication was mandated to organise all management operations of the Earth Day event. A rich programme—including concerts, exhibitions, and symposia—was designed and put into action. In addition to organising the event, the agency designed a massive publicity campaign across television, radio, and print media. In total, the communication plan expanded to include 2000 television adverts in Arabic, Amazigh dialect and French on 9 channels; 3500 messages broadcast over 12 radio stations in Arabic, Amazigh dialect and French, and 200 press reports across 16 daily newspapers and 10 weekly magazines.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...
1200 YEARS IN THE CITY OF FEZ – 2008 A FESTIVE AND FABULOUS CELEBRATION Fez, the historic imperial city founded by Moulay Idriss II in 808 AD, celebrated its 1200th anniversary in 2008. For this exceptional occasion, the organisation of festivities was entrusted to A3 Communication. A thrilling show, “The Harmonic Square”, was performed outdoors on one of the city’s most mythical squares. ...
PROVIDING SUPPORT FOR THE “DELOITTE MOROCCO CYBER CENTER” LAUNCH One of the Big Four, Deloitte is a major player in the field of consulting and audit services. Present in 150 countries around the world and with over 1500 colleagues in French-speaking Africa, the Deloitte team has been established in Morocco since 1994. To reinforce its presence in the region, and to offer leading-edge, innovat...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
