VINCI: CONSOLIDATING BRAND REPUTATION The French company Vinci is a global leader in the areas of concessions, energy and construction. The company’s ambition is to improve the daily lives and mobility of people. Present in over 120 countries including Morocco, Vinci engaged A3 Communication to accompany the development and consolidation of its brand reputation. Among the wide range of missions ...

Founded by US Senator Gaylord Nelson, Earth Day is an event that first took place on April 22, 1970. This was the origin of the environmental activist movement in the United States, and the driving force behind the creation of the American Environmental Protection Agency. For more than 40 years, Earth Day has become an essential date to raise awareness about environmental challenges. Organised sim...

ENTREPRENEURSHIP SUMMIT : PROMOTING ENTREPRENEURSHIP Created at the initiative of former American president Barack Obama, the Global Entrepreneurship Summit is organised each year by the United States in partnership with foreign host governments. The leitmotiv of the Summit: to promote entrepreneurship, notably among young people and women, and to encourage start-up development. For its 5th editio...

Created in 1998 by the A3 Communication Agency, the Essaouira Gnaoua and World Music Festival is produced and organised by the agency to this day. Since its creation, the Festival’s success has been skyrocketed from edition to edition, attracting more Gnaoua and fusion fans from around the world. The Festival has thus cast a spotlight on this rich popular culture, deeply rooted in African tradit...

The Marrakech International Film Festival was created in 2001 by His Majesty King Mohammed VI to promote and develop the cinematic arts and industry in Morocco. Over twenty years after its creation, FIFM is firmly established as one of the most anticipated international events dedicated to film, attracting both international and Moroccan audiences with a reputation that extends well beyond the Kin...

DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reache...

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...

The first fair in Africa and one of the most important in the world, the International Agricultural Exhibition in Morocco (SIAM) was created in 2006 under the initiative of His Majesty King Mohammed VI. The ambition of the exhibition is powerful and strategic: to actively contribute to the development of Moroccan and African agriculture. To take on this challenge, the exhibition has been structure...

The Lalla Salma Foundation for the Prevention and Treatment of Cancers was founded in 2005. Since then, the foundation strives to make cancer a priority in Morocco’s public health sector. Created at the initiative of Her Royal Highness Princess Lalla Salma, the Foundation acts in favour of improved patient care, promotes prevention and provides support for scientific research by building partner...