A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate thi...

EUROPEAN FILM WEEK: THE PLACE TO BE FOR MOROCCAN FILM BUFFS European Film Week, organised in Morocco since 1991 by the European Union, has become a not-to-be-missed event on the calendar of Moroccan cinema fans. This event aims to initiate the Moroccan public to independent European film, introducing them to classic works and established filmmakers. It is also a means to raise awareness about Euro...

Founded by US Senator Gaylord Nelson, Earth Day is an event that first took place on April 22, 1970. This was the origin of the environmental activist movement in the United States, and the driving force behind the creation of the American Environmental Protection Agency. For more than 40 years, Earth Day has become an essential date to raise awareness about environmental challenges. Organised sim...

The Chellah Jazz Festival was initiated in 1996 by the European Union in partnership with the Ministry of Culture, Youth and Communications as well as the City Hall of Rabat-Salé. Designed to reinforce cultural cooperation between the European continent and the Kingdom of Morocco and thus promote peace and prosperity, the Festival encourages dialogue between cultures, generating social integratio...

ENTREPRENEURSHIP SUMMIT : PROMOTING ENTREPRENEURSHIP Created at the initiative of former American president Barack Obama, the Global Entrepreneurship Summit is organised each year by the United States in partnership with foreign host governments. The leitmotiv of the Summit: to promote entrepreneurship, notably among young people and women, and to encourage start-up development. For its 5th editio...

PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...

Created in 1998 by the A3 Communication Agency, the Essaouira Gnaoua and World Music Festival is produced and organised by the agency to this day. Since its creation, the Festival’s success has been skyrocketed from edition to edition, attracting more Gnaoua and fusion fans from around the world. The Festival has thus cast a spotlight on this rich popular culture, deeply rooted in African tradit...

The Marrakech International Film Festival was created in 2001 by His Majesty King Mohammed VI to promote and develop the cinematic arts and industry in Morocco. Over twenty years after its creation, FIFM is firmly established as one of the most anticipated international events dedicated to film, attracting both international and Moroccan audiences with a reputation that extends well beyond the Kin...

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...