VINCI: CONSOLIDATING BRAND REPUTATION The French company Vinci is a global leader in the areas of concessions, energy and construction. The company’s ambition is to improve the daily lives and mobility of people. Present in over 120 countries including Morocco, Vinci engaged A3 Communication to accompany the development and consolidation of its brand reputation. Among the wide range of missions ...

EUROPEAN FILM WEEK: THE PLACE TO BE FOR MOROCCAN FILM BUFFS European Film Week, organised in Morocco since 1991 by the European Union, has become a not-to-be-missed event on the calendar of Moroccan cinema fans. This event aims to initiate the Moroccan public to independent European film, introducing them to classic works and established filmmakers. It is also a means to raise awareness about Euro...

PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...

Created in 1998 by the A3 Communication Agency, the Essaouira Gnaoua and World Music Festival is produced and organised by the agency to this day. Since its creation, the Festival’s success has been skyrocketed from edition to edition, attracting more Gnaoua and fusion fans from around the world. The Festival has thus cast a spotlight on this rich popular culture, deeply rooted in African tradit...

Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...

Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff...

PROVIDING SUPPORT FOR THE “DELOITTE MOROCCO CYBER CENTER” LAUNCH One of the Big Four, Deloitte is a major player in the field of consulting and audit services. Present in 150 countries around the world and with over 1500 colleagues in French-speaking Africa, the Deloitte team has been established in Morocco since 1994. To reinforce its presence in the region, and to offer leading-edge, innovat...

INWI is a historical global operator, offering state-of-the-art telecommunications solutions, digital solutions and other services to business. INWI is known for having contributed to the democratisation of telecommunications usage by opening access to all. The firm has also mobilised and committed action in favour of the nation’s digital inclusion as well as its social and economic development....