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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

PHARMA 5

PHARMA 5

PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...

UNESCO

UNESCO

JEAN-MICHEL JARRE IN CONCERT FOR UNESCO A3 Communication, driven by its commitment to culture as a vector of social emancipation and integration, wields recognised expertise in all aspects of cultural event organisation. On behalf of UNESCO and in favour of an environmental conservancy initiative, the agency took on the organisation of a truly exceptional concert. The 2006 concert, “Water for Li...

Marrakech International Film Festival

Marrakech International Film Festival

The Marrakech International Film Festival was created in 2001 by His Majesty King Mohammed VI to promote and develop the cinematic arts and industry in Morocco. Over twenty years after its creation, FIFM is firmly established as one of the most anticipated international events dedicated to film, attracting both international and Moroccan audiences with a reputation that extends well beyond the Kin...