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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

CGEM

CGEM

CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internat...

FES 1200

FES 1200

1200 YEARS IN THE CITY OF FEZ – 2008 A FESTIVE AND FABULOUS CELEBRATION Fez, the historic imperial city founded by Moulay Idriss II in 808 AD, celebrated its 1200th anniversary in 2008. For this exceptional occasion, the organisation of festivities was entrusted to A3 Communication. A thrilling show, “The Harmonic Square”, was performed outdoors on one of the city’s most mythical squares. ...

Maroc Telecom

Maroc Telecom

MAROC TELECOM: STRENGTHENING INFLUENCE, MAINTAINING LEADERSHIP The national leader and historic operator of the telecommunications sector, Maroc Telecom (Itissalat Al-Maghrib) has helped shape the landscape of telecommunications in Morocco. The company’s strategic orientations are focussed primarily upon strengthening its leadership in Morocco, developing its subsidiaries in sub-Saharan Africa, ...