As a committed social actor, INWI launched Dir iddik, a solidarity initiative that connects associations with volunteers through a dedicated internet platform. The challenge was to reach out to volunteers eager to give their time to contribute to positive transformation in society. Launched over ten years ago, Dir iddik now boasts hundreds of solidarity and citizen-centric actions throughout the country. Building on its success, Dir iddik benefits from an excellent reputation in public opinion, and is sponsored by the famous actor, Rachid El Ouali.
A3 Communication provided support for the Dir iddik programme with the organisation of the 2011, 2012, and 2013 editions. Preselection of associations, management of material and human needs, logistics management for volunteers, organisation of a comedy show, and press and public relations management were the principal missions entrusted to the agency. More than 3000 volunteers—working to benefit approximately 20 associations—participated in these events. utour de 20 associations ont participé à ces évènements.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
Founded by US Senator Gaylord Nelson, Earth Day is an event that first took place on April 22, 1970. This was the origin of the environmental activist movement in the United States, and the driving force behind the creation of the American Environmental Protection Agency. For more than 40 years, Earth Day has become an essential date to raise awareness about environmental challenges. Organised sim...
TV5 MONDE DIVERSIFIES AND LAUNCHES ITS YOUTH CHANNEL TV5 Monde is a public audio-visual service that regroups 8 general-interest, cultural, francophone and thematic channels. Their mission is to promote the French language and francophone creation, as well as offering reliable international information. Now, to diversify its portfolio, TV5 Monde has created a channel especially devoted to kids: Ti...
PROVIDING SUPPORT FOR THE “DELOITTE MOROCCO CYBER CENTER” LAUNCH One of the Big Four, Deloitte is a major player in the field of consulting and audit services. Present in 150 countries around the world and with over 1500 colleagues in French-speaking Africa, the Deloitte team has been established in Morocco since 1994. To reinforce its presence in the region, and to offer leading-edge, innovat...