To pay tribute to Morocco and promote its rich heritage, Sidi Ali selected six young Moroccan artists from diverse artistic backgrounds (illustration, 3D design, graffiti, drawing, collage). Thanks to their creative intervention, nine 33 cl bottles of Sidi Ali were transformed into collectibles, incarnating each of the different regions across the Kingdom: Tafoughalt, Chefchaouen, Assilah, Jbel Hebri, Aguelmam Azegza, Ksar Aït Benhaddou, Essaouira, Legzira, and Dakhla.
Leading up to the launch of this limited-edition series, Sidi Ali organised a unique experiential event around the concept of “Bled el fen”. With the support of the A3 Communication agency, a pop-up museum was installed inside the Casablanca Mechouar. Several animations inspired by the 9 chosen regions took place within this space. The winds of Dakhla associated with sounds of its waves, artistic Assilah with its colours and forms, the famous steps of Chefchaouen like an invitation to take a selfie, Essaouira and its rhythms of crotals and guembri…represent a few of the installations imagined by the artistic directors of A3 Communication.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
BOMBARDIER TRANSPORT: RAISING BRAND AWARENESS Bombardier Transport, the global leader in the manufacture and maintenance of railway equipment, is active in more than 25 countries around the world, including Morocco. To strengthen its local presence, the company relied upon our agency’s expertise to manage all press relations. From strategic planning to the design and distribution of press relati...
ENTREPRENEURSHIP SUMMIT : PROMOTING ENTREPRENEURSHIP Created at the initiative of former American president Barack Obama, the Global Entrepreneurship Summit is organised each year by the United States in partnership with foreign host governments. The leitmotiv of the Summit: to promote entrepreneurship, notably among young people and women, and to encourage start-up development. For its 5th editio...
MOROCCO WELCOMES THE 2ND EDITION OF THE GLOBAL HUMAN RIGHTS FORUM The Global Human Rights Forum offers a space for dialogue and exchange for all stakeholders involved in the defence of human rights. Sharing experiences, discussions, and reflection, the Forum provides a framework for the constructive exchange of ideas in order to improve cooperation and strengthen solidarity networks around the wor...