The 15th edition of SIAM was keenly anticipated, as the three previous years’ editions had been suspended due to Covid-19. Though the pandemic has profoundly changed the way we live and our consumer habits, this new edition of SIAM highlighted a central and essential subject: humanity and the development of sustainable agriculture. Conceived around the theme of “Green Generation: for sustainable food sovereignty”, the exhibition organised 40 conferences and occupied 18 hectares including 11 hectares of covered space, welcoming more than 900,000 visitors, 30 ministers, 1400 exhibitors, and 600 experts from 70 participating countries.
Recognised around the world for the quality of its national as well as international exhibitors and visitors, SIAM is truly a crossroads for BtoB meetings and exchanges, and a catalyst space for business. For 5 consecutive days, regional Moroccan products are featured, and each sector takes responsibility for promoting its activities. For this 15th edition, a new pavilion was created to highlight 30 national and international start-ups. Indeed, technological innovation has become indispensable to the development of a Moroccan and African agriculture that is intelligent, effective, and sustainable.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...
Created in 1998 by the A3 Communication Agency, the Essaouira Gnaoua and World Music Festival is produced and organised by the agency to this day. Since its creation, the Festival’s success has been skyrocketed from edition to edition, attracting more Gnaoua and fusion fans from around the world. The Festival has thus cast a spotlight on this rich popular culture, deeply rooted in African tradit...
CCME: HIGHLIGHTING THE MISSION OF THE COUNCIL OF THE MOROCCAN COMMUNITY ABROAD The Council of the Moroccan Community Abroad is an advisory institution in charge of monitoring and assessing public policies of the Kingdom and how they affect emigrant nationals, in order to guarantee their rights and encourage their participation in the political, economic, cultural and social development of the nati...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
