To pay tribute to Morocco and promote its rich heritage, Sidi Ali selected six young Moroccan artists from diverse artistic backgrounds (illustration, 3D design, graffiti, drawing, collage). Thanks to their creative intervention, nine 33 cl bottles of Sidi Ali were transformed into collectibles, incarnating each of the different regions across the Kingdom: Tafoughalt, Chefchaouen, Assilah, Jbel Hebri, Aguelmam Azegza, Ksar Aït Benhaddou, Essaouira, Legzira, and Dakhla.
Leading up to the launch of this limited-edition series, Sidi Ali organised a unique experiential event around the concept of “Bled el fen”. With the support of the A3 Communication agency, a pop-up museum was installed inside the Casablanca Mechouar. Several animations inspired by the 9 chosen regions took place within this space. The winds of Dakhla associated with sounds of its waves, artistic Assilah with its colours and forms, the famous steps of Chefchaouen like an invitation to take a selfie, Essaouira and its rhythms of crotals and guembri…represent a few of the installations imagined by the artistic directors of A3 Communication.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reache...
1200 YEARS IN THE CITY OF FEZ – 2008 A FESTIVE AND FABULOUS CELEBRATION Fez, the historic imperial city founded by Moulay Idriss II in 808 AD, celebrated its 1200th anniversary in 2008. For this exceptional occasion, the organisation of festivities was entrusted to A3 Communication. A thrilling show, “The Harmonic Square”, was performed outdoors on one of the city’s most mythical squares. ...
MAROC TELECOM: STRENGTHENING INFLUENCE, MAINTAINING LEADERSHIP The national leader and historic operator of the telecommunications sector, Maroc Telecom (Itissalat Al-Maghrib) has helped shape the landscape of telecommunications in Morocco. The company’s strategic orientations are focussed primarily upon strengthening its leadership in Morocco, developing its subsidiaries in sub-Saharan Africa, ...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
