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CGEM

CGEM

CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO

Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internationally, and to promote entrepreneurship. To this end, CGEM organises annual high-level meetings between Morocco and partner nations. CGEM has collaborated for many years with the A3 Communication agency, notably for major event organisation, media relations management, and public relations.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

VINCI

VINCI

VINCI: CONSOLIDATING BRAND REPUTATION The French company Vinci is a global leader in the areas of concessions, energy and construction. The company’s ambition is to improve the daily lives and mobility of people. Present in over 120 countries including Morocco, Vinci engaged A3 Communication to accompany the development and consolidation of its brand reputation. Among the wide range of missions ...

LALLA SALMA FOUNDATION

LALLA SALMA FOUNDATION

The Lalla Salma Foundation for the Prevention and Treatment of Cancers was founded in 2005. Since then, the foundation strives to make cancer a priority in Morocco’s public health sector. Created at the initiative of Her Royal Highness Princess Lalla Salma, the Foundation acts in favour of improved patient care, promotes prevention and provides support for scientific research by building partner...

AÏCHA DES GAZELLES TROPHY

AÏCHA DES GAZELLES TROPHY

AÏCHA DES GAZELLES TROPHY : THE FEMININE PROVIDES STRENGTH The Aïcha des Gazelles Trophy is a totally unique event: the only 100% female off-road rally in the world. Bringing together women of all ages, nationalities, and backgrounds, this rally is truly a human and universal adventure. Founded in 1990, the Rally developed an original vision for automobile competitions, built around a single inn...