As a committed social actor, INWI launched Dir iddik, a solidarity initiative that connects associations with volunteers through a dedicated internet platform. The challenge was to reach out to volunteers eager to give their time to contribute to positive transformation in society. Launched over ten years ago, Dir iddik now boasts hundreds of solidarity and citizen-centric actions throughout the country. Building on its success, Dir iddik benefits from an excellent reputation in public opinion, and is sponsored by the famous actor, Rachid El Ouali.
A3 Communication provided support for the Dir iddik programme with the organisation of the 2011, 2012, and 2013 editions. Preselection of associations, management of material and human needs, logistics management for volunteers, organisation of a comedy show, and press and public relations management were the principal missions entrusted to the agency. More than 3000 volunteers—working to benefit approximately 20 associations—participated in these events. utour de 20 associations ont participé à ces évènements.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
Sidi Ali is the emblematic natural mineral water brand produced and marketed by Les Eaux Minérales d’Oulmès group since1978. The DNA of this brand is profoundly Moroccan, as it aspires to the values of citizenship as expressed through a commitment to acts of solidarity, in particular in the fields of education and sport. With the “Bled el fen” campaign, Sidi Ali switches gears to promote t...
MOROCCO WELCOMES THE 2ND EDITION OF THE GLOBAL HUMAN RIGHTS FORUM The Global Human Rights Forum offers a space for dialogue and exchange for all stakeholders involved in the defence of human rights. Sharing experiences, discussions, and reflection, the Forum provides a framework for the constructive exchange of ideas in order to improve cooperation and strengthen solidarity networks around the wor...
MAROC TELECOM: STRENGTHENING INFLUENCE, MAINTAINING LEADERSHIP The national leader and historic operator of the telecommunications sector, Maroc Telecom (Itissalat Al-Maghrib) has helped shape the landscape of telecommunications in Morocco. The company’s strategic orientations are focussed primarily upon strengthening its leadership in Morocco, developing its subsidiaries in sub-Saharan Africa, ...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
