The great original concept of the Chellah Jazz Festival—and the driving force behind its success and renown—is the one-of-a-kind meeting of jazz musicians from Europe and the artists of Morocco. These encounters produce a new jazz: stunning, surprising, and totally original. Each musician brings his or her own personal touch, identity, and colour. They join forces to create a magical, astonishing musical happening. Over the course of fusion sessions, these artists release the creative power of jazz, revealing their extraordinary talent for improvisation.
For its 2022 edition, the Chellah Jazz Festival put forward a new form of artistic programming with the goal to reach the European Union’s core target audience: the youth of Morocco. In addition to its mission of communications organisation and management, A3 Communication tackled a global programme revision. Our principal strategic orientations included curating younger artists, increasing the presence of women musicians with a significant following, and editing concert times to allow for more fusion performances, much appreciated by younger audiences. The edition was received with great acclaim, attracting crowds of no less than 6500 spectators over the 5 nights of the Festival.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
PHARMA 5: THE RISE OF A NATIONAL CHAMPION The Pharma 5 laboratory is an African reference, as a leader in the field of development and manufacture of generic drugs. Founded in 1985 by Dr. Abdallah Lahlou-Filali, the laboratory’s primary goal is to make pharmaceutical treatments as accessible as possible to all patients. To support this mission, Pharma 5 entrusted A3 Communication to develop, dep...
The first fair in Africa and one of the most important in the world, the International Agricultural Exhibition in Morocco (SIAM) was created in 2006 under the initiative of His Majesty King Mohammed VI. The ambition of the exhibition is powerful and strategic: to actively contribute to the development of Moroccan and African agriculture. To take on this challenge, the exhibition has been structure...
Founded by US Senator Gaylord Nelson, Earth Day is an event that first took place on April 22, 1970. This was the origin of the environmental activist movement in the United States, and the driving force behind the creation of the American Environmental Protection Agency. For more than 40 years, Earth Day has become an essential date to raise awareness about environmental challenges. Organised sim...
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
