On the occasion of the 40th anniversary of Earth Day, Morocco was the scene of an exceptional celebration held April 17-24, 2010. Along with Washington DC, New York, Mumbai, Rome and Shanghai, Rabat was selected to raise the bar for this major global event. The day’s programme included the mobilisation of citizens who contributed to reach the goal of “One Billion Acts of Green”, highlighting the initiatives of all societal stakeholders, and commemorating this very special Earth Day 2010.
A3 Communication was mandated to organise all management operations of the Earth Day event. A rich programme—including concerts, exhibitions, and symposia—was designed and put into action. In addition to organising the event, the agency designed a massive publicity campaign across television, radio, and print media. In total, the communication plan expanded to include 2000 television adverts in Arabic, Amazigh dialect and French on 9 channels; 3500 messages broadcast over 12 radio stations in Arabic, Amazigh dialect and French, and 200 press reports across 16 daily newspapers and 10 weekly magazines.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
REINFORCING THE IMPACT OF CNDH: A NEW IDENTITY TO RAISE THE PROFILE The National Human Rights Council is a pluralist and independent national institution committed to serving the protection, promotion and application of human rights and liberties. To reinforce its presence on the Moroccan institutional landscape, CNDH turned to A3 Communication. Our role developed around communications consultin...
The Chellah Jazz Festival was initiated in 1996 by the European Union in partnership with the Ministry of Culture, Youth and Communications as well as the City Hall of Rabat-Salé. Designed to reinforce cultural cooperation between the European continent and the Kingdom of Morocco and thus promote peace and prosperity, the Festival encourages dialogue between cultures, generating social integratio...
INWI is a historical global operator, offering state-of-the-art telecommunications solutions, digital solutions and other services to business. INWI is known for having contributed to the democratisation of telecommunications usage by opening access to all. The firm has also mobilised and committed action in favour of the nation’s digital inclusion as well as its social and economic development....
For over 30 years, A3 Communication has assisted major Moroccan and international corporations and public institutions in the elaboration/implementation of their global communication, press and public relations strategies—designing, producing and creating events of all kinds and scale, both in Morocco and on the international stage.
