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PROCTER & GAMBLE

PROCTER & GAMBLE

PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION

Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to share this Moroccan specialty! In addition to breaking the record, the operation generated enormous recognition for the new Fairy brand, stimulating interest among consumers and increasing product sales. The campaign was focussed around a television advertisment and broad media coverage.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

CCME

CCME

CCME: HIGHLIGHTING THE MISSION OF THE COUNCIL OF THE MOROCCAN COMMUNITY ABROAD The Council of the Moroccan Community Abroad is an advisory institution in charge of monitoring and assessing public policies of the Kingdom and how they affect emigrant nationals, in order to guarantee their rights and encourage their participation in the political, economic, cultural and social development of the nati...

JAZZ AT CHELLAH

JAZZ AT CHELLAH

The Chellah Jazz Festival was initiated in 1996 by the European Union in partnership with the Ministry of Culture, Youth and Communications as well as the City Hall of Rabat-Salé. Designed to reinforce cultural cooperation between the European continent and the Kingdom of Morocco and thus promote peace and prosperity, the Festival encourages dialogue between cultures, generating social integratio...

EARTH DAY

EARTH DAY

Founded by US Senator Gaylord Nelson, Earth Day is an event that first took place on April 22, 1970. This was the origin of the environmental activist movement in the United States, and the driving force behind the creation of the American Environmental Protection Agency. For more than 40 years, Earth Day has become an essential date to raise awareness about environmental challenges. Organised sim...