In 2013, in the context of its activities in Morocco, Sanofi inaugurated its largest African logistics platform in Casablanca, representing an investment of 20 million euros. To mark this milestone, the company entrusted A3 Communication with the event’s organisation: staging, programming festive and artistic animations, logistics and technical management, and press and public relations management.
To bring the festivities to a close, a full press conference rounded off the event. Bringing together 750 collaborators and guests as well as Sanofi’s Global CEO, Mr. Christopher A. Viehbacher, the Minister of Health, and the President of CGEM. More than 70 media outlets were present, ensuring substantial media coverage for this important event.
Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!
MAROC TELECOM: STRENGTHENING INFLUENCE, MAINTAINING LEADERSHIP The national leader and historic operator of the telecommunications sector, Maroc Telecom (Itissalat Al-Maghrib) has helped shape the landscape of telecommunications in Morocco. The company’s strategic orientations are focussed primarily upon strengthening its leadership in Morocco, developing its subsidiaries in sub-Saharan Africa, ...
A HALF-CENTURY CELEBRATED WITH POMP AND CIRCUMSTANCE The Richbond Group, one of the jewels of the national economy, is specialised in home furnishings and décor since 1965. With more than 1800 employees across 5 production sites, 1300 retail outlets in every part of Morocco, and annual revenues of over 800 million MAD, Richbond is the leader in mattresses and traditional lounges. To celebrate thi...
DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reache...