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MCA MOROCCO

MCA MOROCCO

DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW

The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reached out to A3 Communication to design and implement a press relations strategy as well as provide strategic consulting to top management. One of the challenges facing MCA-Morocco was to communicate project status reports on a regular basis. To respond to this imperative, the agency set up periodic PR sessions with the press: the “MCA-Morocco Press Club”. In addition, the agency oversaw permanent sectorial oversight as well as editorial engineering.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

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