AÏCHA DES GAZELLES TROPHY : THE FEMININE PROVIDES STRENGTH The Aïcha des Gazelles Trophy is a totally unique event: the only 100% female off-road rally in the world. Bringing together women of all ages, nationalities, and backgrounds, this rally is truly a human and universal adventure. Founded in 1990, the Rally developed an original vision for automobile competitions, built around a single inn...
Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff...
PROVIDING SUPPORT FOR THE “DELOITTE MOROCCO CYBER CENTER” LAUNCH One of the Big Four, Deloitte is a major player in the field of consulting and audit services. Present in 150 countries around the world and with over 1500 colleagues in French-speaking Africa, the Deloitte team has been established in Morocco since 1994. To reinforce its presence in the region, and to offer leading-edge, innovat...
1200 YEARS IN THE CITY OF FEZ – 2008 A FESTIVE AND FABULOUS CELEBRATION Fez, the historic imperial city founded by Moulay Idriss II in 808 AD, celebrated its 1200th anniversary in 2008. For this exceptional occasion, the organisation of festivities was entrusted to A3 Communication. A thrilling show, “The Harmonic Square”, was performed outdoors on one of the city’s most mythical squares. ...
CGEM: BOOSTING ENTREPRENEURSHIP IN MOROCCO Created in 1947, the General Confederation of Moroccan Companies (CGEM) represents the private sector in dealings with public authorities, institutions and public partners in Morocco, with a direct and affiliate membership of 90,000, responsible for 95% of SMEs. CGEM’s mission is to defend the interests of the private sector both nationally and internat...
JEAN-MICHEL JARRE IN CONCERT FOR UNESCO A3 Communication, driven by its commitment to culture as a vector of social emancipation and integration, wields recognised expertise in all aspects of cultural event organisation. On behalf of UNESCO and in favour of an environmental conservancy initiative, the agency took on the organisation of a truly exceptional concert. The 2006 concert, “Water for Li...
PROCTER & GAMBLE: BUILDING FAIRY’S REPUTATION Procter & Gamble, the American multinational company specialised in essential consumer goods, relied upon the expertise of A3 Communication to launch its new liquid dish detergent: Fairy. To mark this occasion, the agency created an original event: breaking the world record for the largest tajine ever. Six thousand guests were invited to ...
INWI is a historical global operator, offering state-of-the-art telecommunications solutions, digital solutions and other services to business. INWI is known for having contributed to the democratisation of telecommunications usage by opening access to all. The firm has also mobilised and committed action in favour of the nation’s digital inclusion as well as its social and economic development....
MOROCCO WELCOMES THE 2ND EDITION OF THE GLOBAL HUMAN RIGHTS FORUM The Global Human Rights Forum offers a space for dialogue and exchange for all stakeholders involved in the defence of human rights. Sharing experiences, discussions, and reflection, the Forum provides a framework for the constructive exchange of ideas in order to improve cooperation and strengthen solidarity networks around the wor...