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MCA MOROCCO

MCA MOROCCO

DEPLOYMENT OF COMPACT II BY THE MCA-MOROCCO AGENCY: A COMMUNICATION STRATEGY TO GO WITH THE FLOW

The Millennium Challenge Account-Morocco Agency (MCA-Morocco) is an establishment created to deploy Compact II, the cooperation agreement signed between the Kingdom of Morocco and the United States in November 2015. The execution of this agreement took place over a 5-year period, and MCA-Morocco reached out to A3 Communication to design and implement a press relations strategy as well as provide strategic consulting to top management. One of the challenges facing MCA-Morocco was to communicate project status reports on a regular basis. To respond to this imperative, the agency set up periodic PR sessions with the press: the “MCA-Morocco Press Club”. In addition, the agency oversaw permanent sectorial oversight as well as editorial engineering.

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Our clients come from a wide range of industries, in both the private and public sectors. Their communication needs touch on all aspects of this discipline, from strategic analysis to operational deployment. In our business, we are guided by one conviction: to provoke commitment. Advertising campaigns, event creation, press and public relations management, online and offline content design… we make every aspect of communication an opportunity to tell a unique story where emotion rhymes with engagement. Take a look at our most successful press projects!

JAZZ AT CHELLAH

JAZZ AT CHELLAH

The Chellah Jazz Festival was initiated in 1996 by the European Union in partnership with the Ministry of Culture, Youth and Communications as well as the City Hall of Rabat-Salé. Designed to reinforce cultural cooperation between the European continent and the Kingdom of Morocco and thus promote peace and prosperity, the Festival encourages dialogue between cultures, generating social integratio...

SANOFI

SANOFI

Sanofi is a global French pharmaceutical company, established in Morocco for over 50 years. The company has multiple activities involved in the production, distribution and commercialisation of therapeutic solutions and vaccines, as well as significant export activity to sub-Saharan Africa. A leader on the Moroccan market, with an annual revenue of 1.237 million MAD in 2019, Sanofi employs a staff...

GES

GES

ENTREPRENEURSHIP SUMMIT : PROMOTING ENTREPRENEURSHIP Created at the initiative of former American president Barack Obama, the Global Entrepreneurship Summit is organised each year by the United States in partnership with foreign host governments. The leitmotiv of the Summit: to promote entrepreneurship, notably among young people and women, and to encourage start-up development. For its 5th editio...